- the condition of being focused on the profitable aspects of something, especially to excess:Many families have grown tired of the commercialization of Christmas.Increased commercialization—and the tendency to view audiences as consumers rather than citizens—has contributed to the decline in public-service broadcasting.
- the act or process of making something available for sale or viable as a profitable commodity:The fuel cell is currently expensive to produce, but commercialization will reduce the costs.Successful commercialization of this oilseed will depend on a combination of farmer and market readiness that may be difficult to achieve.
