- a process of changing behavior by rewarding or punishing a subject each time an action is performed until the subject associates the action with pleasure or distress.
- a process in which a stimulus that was previously neutral, as the sound of a bell, comes to evoke a particular response, as salivation, by being repeatedly paired with another stimulus that normally evokes the response, as the taste of food.
- the learning process by which the behaviour of an organism becomes dependent on an event occurring in its environment
- (of a shampoo, cosmetic, etc) intended to improve the condition of something
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