- a modern movement for the protection of the consumer against useless, inferior, or dangerous products, misleading advertising, unfair pricing, etc.
- the concept that an ever-expanding consumption of goods is advantageous to the economy.
- the fact or practice of an increasing consumption of goods: a critic of American consumerism.
- protection of the interests of consumers
- advocacy of a high rate of consumption and spending as a basis for a sound economy
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