- located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers.
- plain, practical, or inexpensive; not luxurious: downscale clothing.
- downsize (def. 1).
- to make less luxurious or expensive.
- of or for the lower end of an economic or social scale; down-market
- to reduce the scale of
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