- an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
- a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
- a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
- a capacitor formed by intertwining two insulated wires.
- to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up): to gimmick up a sports car with chrome and racing stripes.
- to resort to gimmickry, especially habitually.
- something designed to attract extra attention, interest, or publicity
- any clever device, gadget, or stratagem, esp one used to deceive
- a device or trick of legerdemain that enables a magician to deceive the audience
