- friendly disposition; benevolence; kindness.
- cheerful acquiescence or consent.
- an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
- a feeling of benevolence, approval, and kindly interest
- resulting from, showing, or designed to show goodwill
- willingness or acquiescence
- an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
