- to disingenuously incorporate into (a brand, campaign, mission, etc.) a position or agenda that promotes environmentalism, as a ploy to divert attention from policies and activities that are in fact antienvironmentalist: Energy lobbyists are attempting to greenwash the industry’s environmental impact while laying out a propolluter policy agenda.
- to deceive (a consumer) by presenting a product, practice, or policy as more environmentally friendly than it is: Young people care about the environmental impact of tourism, and the cruise line hasn’t been able to greenwash these potential customers.
- greenwashing: We’ve ranked the climate policies and fossil fuel divestment of the largest “sustainable” funds to help you cut through the greenwash with your investments.
- a superficial or insincere display of concern for the environment that is shown by an organization
