- a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
- to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
- to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
- characterized by or promoted through a hard sell: hard-sell tactics.
- an aggressive insistent technique of selling or advertising
