- (in Gestalt psychology) the idea that things that are closer together are perceived as more related than things that are far apart: Marketers and advertisers can take advantage of the law of proximity to deliver a memorable and eye-catching visual message.
- the idea that people are more likely to form relationships with the people who are physically closest to them: The law of proximity suggests that people who sit closer together in the same office or classroom are more likely to form relationships than those who sit farther apart.
