Masstige (noun) Definition, Meaning & Examples

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adjective
  1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers: This five-dollar bottle of hand cream is aimed at the masstige market.
noun
  1. the perception of exclusivity and stylishness in goods that are affordable: Many teenagers are drawn to masstige.
noun
  1. the impression of exclusivity in goods that are affordable for many people
adjective
  1. (of goods) produced by a luxury brand but intended for the mass market
Masstige (noun) Definition, Meaning & Examples

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