O2O (noun) Definition, Meaning & Examples

abbreviation
  1. online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).
  2. offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).
O2O (noun) Definition, Meaning & Examples

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