- an act or instance of packing or forming packages: At the end of the production line is a machine for packaging.
- the package in which merchandise is sold or displayed: Attractive packaging can help sell a product.
- the box or wrapping in which a product is offered for sale
- the design of such a box or wrapping, esp with reference to its ability to attract customers
- the presentation of a person, product, television programme, etc, to the public in a way designed to build up a favourable image
- the work of a packager
