- the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.
- the art, technique, or profession of promoting such goodwill.
- the practice of creating, promoting, or maintaining goodwill and a favourable image among the public towards an institution, public body, etc
- the methods and techniques employed
- (as modifier)
- the condition of the relationship between an organization and the public
- the professional staff employed to create, promote, or maintain a favourable relationship between an organization and the public
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