- the first public showing of an aircraft.
- the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
- an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
- to cause (pastry) to become flatter and thinner by pressure with a rolling pin
- to show (a new type of aircraft) to the public for the first time
- to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets
- a presentation to the public of a new aircraft, product, etc; a launch
