Rollout (noun) Definition, Meaning & Examples

noun
  1. the first public showing of an aircraft.
  2. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
  3. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
verb (tr, adverb)
  1. to cause (pastry) to become flatter and thinner by pressure with a rolling pin
  2. to show (a new type of aircraft) to the public for the first time
  3. to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets
noun roll-out
  1. a presentation to the public of a new aircraft, product, etc; a launch
Rollout (noun) Definition, Meaning & Examples

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