Sportswash (noun) Definition, Meaning & Examples

verb (used with object)
  1. to rehabilitate (a bad reputation) or downplay (negative press coverage) with a sports event, especially with an appeal to unify and reconcile groups in conflict by celebrating fans’ shared love of a game: The energy giant sportswashed away lingering images of oil-covered wildlife with their sponsorship of the Olympic and Paralympic teams.
Sportswash (noun) Definition, Meaning & Examples

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