- the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.
- a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.
- the name by which an article or substance is known to the trade.
- to designate with or register under a trade name.
- the name used by a trade to refer to a commodity, service, etc
- the name under which a commercial enterprise operates in business
