Shrinkflation (noun) Definition, Meaning & Examples

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noun Economics Informal.
  1. a decrease over time in quantity or in package size compared to the quantity previously sold at the same price point, resulting in a higher cost per unit for the consumer: The price is the same and the box looks the same, but because of shrinkflation, you’ll get ten percent less cereal when you open it up.
Shrinkflation (noun) Definition, Meaning & Examples

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